Changing Body Art

Using a plant found in the jungles of South America, we are revolutionizing the way body art is produced and
how we treat the land from where it comes.

About Jagua Ink, the Natural Body Art Medium

The way Jagua works depends on many things. First of all, our research has proven that the fruit will differ in staining power depending on what time it is picked from the tree, what size the fruit is and on the amount of rainfall or lack thereof. We also have found that the Jagua doesn’t oxidize in contact with air. This is the way it works. The active ingredient in the juice is called Genipin (a small molecule which reacts with (protein/amino acids). In the juice, it’s bonded to a sugar and together they are called Geniposide. This is what happens when the fruit is squeezed: enzymes (so called glycosidase) remove the sugar part of the geniposide; free genipin is released and can react with proteins / amino acids which are in the juice. This juice then changes color as it goes through the fermentation process. This is the reason why we freeze it directly after the extraction process to prevent it from going through the fermentation process. It is kept frozen until mixed into a gel with an all-natural formula. We also have been able to create a gel with 100% pure extract from the fruit that helps this process with different types and amounts of ingredients we have selected for our formula.

We do not add water to our gel. We do not dilute it with anything. It is 100% extract made into a gel.

We add citric acid to preserve the juice after going through the fermentation process. We add potassium sorbate so it will kill all bacteria and fungus growth. We add a thinker called xathan gum in order to get the gel form. We also add natural rosemary oil in order to open the pores in the skin for a deeper penetration. The gel will enhance the stain allowing it to stay on the skin and not dry as fast. This allows the gel to penetrate deeper and let the Genipin mix with more of your body’s amino acids longer creating a deeper and darker stain. Most of this depends on the amount of amino acids in our skin on how the dye will react. This is the reason why some peoples’ tattoo will last longer than others and why some have a darker tattoo stain. All of these things must line up in order to get the full effect of the dye. This is the reason why we guarantee the shelf life of the gel/extract and not the tattoo. Also, the extraction of the dye is very time-sensitive in order to freeze and preserve the freshest fruit on the market. We get a lot of questions about if the dye will cause rashes or inflammation. Our research shows that there is a possibility that some people are allergic to the skin of the fruit. This is why we peel every fruit to insure that this will not happen with our clients. There is, however,  a small risk of break-out due to sensitive skin or allergic reaction to some fruits and nuts. Again, it is a very low percentage. If you are concerned about this, please contact your doctor.

Our mission is to create a dye that will compete with synthetic dyes in the body art, industry. To replace PPD on the world market and give a suitable alternative with an all-natural dark dye. We want to create awareness to the deforestation and the lack of reforestation in the Darién Gap.

Jagua Contents

We answer frequently asked questions about the Jagua fruit. The Jagua fruit is in the same family as the Jasmine tree (Rubiaceae). It’s fruit has many different properties.

Here is a basic breakdown of the Jagua fruit as provided by Columbia University

Food values per 100 grams of edible pulp:

Calories 113
Humidity 67.3 g
Proteins 5.2 g
Lipids 0.3 g
Glycerin 25.7 g
Fiber 9.4 g
Calcium 40.0 mg
Ashes 1.2 g
Phosphorous 58.0 mg
Iron 3.6 mg
Vitamin B 0.004 mg
Vitamin B2 0.004 mg
Niacin .50 mg
Ascorbic Acid 33.0 mg
Amino acids per gram of nitrogen:
Lysine 316 mg
Methionine 178 mg
Threonine 219 mg
Tryptophan 57 mg


We hope to solve your doubts, contact us and we will get back to you shortly.